5th – 10th APRIL 2014

HIGH POINT MARKET - USA

@SALON,Suites at Market Square Stand M-7055

www.highpointmarket.org

8th – 13th APRIL 2014

FUORISALONE - MILANO

@HOTELNhow, Via Tortona 35

www.nhow-milan.com

KEEP CALM AND CARRY ON

ITALIAN DESIGN REINVENTS THE CLASSICS

Everything that goes into that moment of calm before we have to make an important decision is part of what has helped create Calma e Gesso, the new luxury design brand by Gregg Brodarick and Adriano Design. The brand’s philosophy is embodied in its name – Calma e Gesso – the Italian expression that, having originated in the world of billiards, has become a part of everyday language. It encapsulates that moment of reflection – ‘calma’ – that the player takes before a difficult shot, carefully considering his next move while rotating chalk – ‘gesso’ – on the tip of his cue stick. It is, at the same time, both a direction and a motto, inviting the individual to take the time to evaluate their position and find the best solution, to avoid making a hasty decision. 

Calma e Gesso is established at the intersection between artisan production and modern style, with a focus on authentic italian quality. Whether it be in the product’s form, the materials supplied, or the manufacturing process, Calma e Gesso draws upon the highest quality italian traditions and innovations to bring a collection of original ‘Made in Italy’ products that transcend that of merely design to become works of art for the luxury milieu. Collaborating with passionate and skilful artisans across Italy to give birth to innovative new technological solutions and sophisticated production techniques is the basis of the brand’s design philosophy and can be seen in the way they overturn the archetype of a product to create, what seems to be, a distinctly new object.

ADRIANO DESIGN

ITALIAN DESIGN REINVENTS THE CLASSICS

Adriano Design, founded by the brothers Davide and Gabriele Adriano, was established in 1997. Since then they have worked with a number of prominent companies in Italy and abroad in order to give a new twist to the design of a variety of different products. Examples range from the farming tractor ‘Multifarmer’, to the award-winning ‘Rotola’ wheel, without forgetting the eye-catching football table ‘Teckell’. Adriano Design bring this desire to break and ‘re-invent’ the rules to the design of Calma e Gesso in their role as art director and product designer. “Design every thing and always take up the challenge: every single thing can be forever re-designed in a different and better way”. It is also thanks to this enduring philosophy that they have been exhibited at some of the most prestigious museums worldwide, including the Triennale Design Museum and the Chicago Atheneaum, and awarded a number of acknowledgements among which the IF Product Design Award, the Good Design Award, the International Design Competition in Osaka, the Koizumi Award. Further to that they have been given a mention at the XXI Compasso d’Oro ADI.

THE NEW LUXURY DESIGN BRAND

BY ADRIANO DESIGN AND BD COLLECTION

B<D>Collection and Adriano Design began to outline the identity of a new luxury brand. Distinctly Italian in the quality of both its design and production, Calma e Gesso brings a new series of luxury lifestyle products to the international market, beginning with a series of high-class games tables.

The decision in creating the brand has been a natural progression of the eight years of friendship, mutual respect and trust, and a shared vision, that has exemplified the collaboration between Gregg Brodarick and Adriano Design. Architect and entrepreneur Gregg Brodarick is the director of B<D>CollectionCollection, the company behind Calma e Gesso managing its production and distribution, and editor of a series of Made in Italy brands. Internationally renowned torinese designers and brothers, Davide and Gabriele Adriano, of Adriano Design are the art directors of the Calma e Gesso brand and designers of its first product range. For more about Adriano Design see ‘Designers’ (link to section on designers?). Having already collaborated on a number of eye-catching products such as Teckell® – the re-designed foosball table, and Stack® – the innovative, modular wood-burner, they join forces again with Calma e Gesso to give a new life, new characteristics and new values to some classic products. Elegant and unique, this new collection embodies the perfect duet of italian style and technological innovation.